The New Year brings a new sales season, but it remains a high-risk period for payment fraud. To maximise your profit and minimise costly chargebacks, a proactive payment strategy is non-negotiable. 

Here are two high-impact strategies our merchants are using right now: 

Strategy 1: Dynamic Fraud Prevention for Peak Traffic 

Fraudsters increase their activity during peak shopping periods, and one simple chargeback can erase the profit from multiple sales. A legacy, single-layer security system is no longer enough. 

• Implement a Multi-Layered Defense: Your gateway must utilize tools like Kount for advanced fraud scoring and 3D-Secure 2.X for secure customer authentication. This ensures real-time protection without adding unnecessary friction to the checkout process. 
  

• Prioritize Tokenization and Encryption: By using PCI-validated P2PE (Point-to-Point Encryption) and tokenization, you protect sensitive card data across all channels—online, in-app, and in-store—ensuring your business remains secure and compliant. 
  

Strategy 2: Boost Authorization Rates with Smart Routing 

A legitimate customer's sale being declined is a "false positive" that costs you revenue and damages customer loyalty. This is where Smart Routing comes in as a strategic defense measure. 

• What is Smart Routing? It's a technology that automatically directs each transaction to the bank or processor with the highest chance of approval. 

• The Caribbean Advantage: Powertranz's platform is integrated with over 20 banks and processors across the Caribbean and Central America. Smart Routing leverages this vast network to ensure your transaction finds the most efficient route, leading to higher authorization rates and smoother cash flow. 

Ready to secure your revenue for the New Year? A smart, modern payment gateway is your best defense.