The holiday season is the busiest and riskiest time of the year for merchants in Central America and the Caribbean. Shoppers are eager to buy, sales volumes increase, and online stores see record-breaking traffic. But while merchants focus on fulfilling orders and keeping customers happy, fraudsters are just as active, looking to exploit vulnerabilities in payment systems.
At Powertranz, we understand that high-volume months demand stronger fraud prevention strategies. That’s why we provide merchants with the tools and integrations needed to protect revenue while ensuring a seamless checkout experience for customers. Let’s explore four key technologies that make the difference.
- 3DS2 (3-D Secure 2.0)
3DS2 adds an extra layer of authentication to online payments without disrupting the customer experience. Unlike the older version, 3DS2 uses data-rich authentication methods, like device recognition and behavioural analytics, so only high-risk transactions require additional steps, such as a one-time password.
- Merchant Benefit: Increased fraud protection while reducing cart abandonment.
- Tokenization
Instead of storing sensitive card details, tokenization replaces card data with a unique “token.” Even if intercepted, the token is useless to fraudsters. This is especially valuable during peak season, when repeat customers make frequent purchases.
- Merchant Benefit: Enhanced security and easier compliance with PCI-DSS.
- AVS & CVC Verification
Address Verification Service (AVS) and Card Verification Code (CVC) checks are simple yet powerful tools. AVS confirms whether the billing address matches the one on file with the card issuer, while CVC verifies the three-digit security code. Together, they help weed out fraudulent attempts before approval.
- Merchant Benefit: Reduced chargebacks from stolen card use.
- Kount Integration
Powertranz integrates directly with Kount, a leading AI-driven fraud prevention platform. Kount360 analyzeshundreds of data points in real time, identifying suspicious patterns before fraud occurs. For merchants, this means fraud detection that scales with peak-season traffic—without slowing down transactions.
- Merchant Benefit: Real-time fraud detection and reduced losses, even during high-volume spikes.
Peace of Mind During the Holidays
Holiday sales should be about growth, not fear. With Powertranz, merchants in Central America and the Caribbean can rely on advanced fraud prevention tools, 3DS2, tokenization, AVS/CVC, and Kount integration, to keep their businesses secure while giving customers the confidence to shop online.
The result? More sales, fewer chargebacks, and a safer shopping experience.
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